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Do you have an idea for a free mobile application but you doubt whether it's worth investing? How do free apps make money?

Your doubts are quite clear: the development of a top-notch mobile app requires a lot of time (typically, several months) and, more importantly, money. Before kicking off the development process, you should clearly understand how you’ll recoup your investments and how to make money with apps in 2020.

We’ve decided to help you get your idea off the ground and show how exactly you can make money on free apps.

Free Apps Grossing Big Bucks

According to Sensotower, the App Store and Google Play users spent a total of $39.7 billion on mobile apps and games during the first half of 2019. This is a huge market you don’t want to miss out on

If you think that it’s the paid apps that bring the lion’s share of this huge revenue, you’re wrong. In fact, if you check the list of the top grossing mobile applications (including games) in the Google Play Store and the Apple App Store, you’ll notice they’re all free.

The vast majority of users on all continents prefer free mobile applications. In fact, the number of free app downloads is constantly rising. Statistics provided by Sensotower show that in the first half of 2019, free mobile apps downloads in Google Play increased by 16,4 percent and made up $41,9 billion. Whilst the App Store lost 1,4 percent in downloads. However, the overall tendency remains positive.

Developing a free mobile app is definitely the right business strategy.

Before shedding light on how to make money with apps, we’d like to draw your attention to another matter: correct app presentation. Remember that users must be able to quickly find your app and understand what it’s designed for.

Incite User Interest Through Accurate App Packaging

As of the second quarter of 2019, there were 2.46 million apps (of all types) in the Google Play Store and 1.96 million in the Apple App Store. The competition is really strong!

How many users will find your free mobile app? How many of them will download it? No matter how good your app is and what monetization methods you use, you may still fail to attract customers without a clear app packaging.

Potential users of your app should be able to quickly find it through search in the Google Play Store and the Apple App Store. To make your mobile app visible and easy to find, you should provide it with an attention-grabbing name, an informative description, and screenshots

Want to get the first ranks on mobile app stores? Check these effective pre-launch marketing strategies.

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Here are tips that will help you create a top-class app description:

Choose a Clear and Catchy App Name

Your mobile app should have a snappy name that reflects its major functions. Though many applications have names that convey nothing about their functionality, your app is likely to attract a lot more users if it has a name that hints at what it does. It’s particularly useful to include keywords in the app name.

For example, let’s look at LINE, one of the most popular non-gaming Android apps on the Google Play Store. As you can see, the full title contains an explanation of what this app does (i.e. it offers free calls and messages):

Here’s another example: Hulu for iOS. The full name of this app is “Hulu: Watch TV Shows & Stream the Latest Movies.” With this title, any user can easily see what Hulu is for, namely for watching TV shows and movies:

In general, the name of your app shouldn’t be too long – 100 characters at most. Think carefully about the name, as it’s the first thing people see and pay attention to when they’re considering whether your application is worth downloading.

Come up With an Informative App Description

The next step is to provide your app with a meaningful and informative description.

The first several sentences (up to the “Read More” or “More” buttons) of an app description should give general information and illustrate the app’s main idea. This part mustn’t be long – up to 225 characters. Few people read further, so make sure to tailor this part of the app description to perfection.

Let’s have a look at a great example of a brief yet informative description for Scrummer, a handy planning poker app for Scrum development teams that’s available in the Apple App Store: Blackjack ultra maxx 1000 driveway filler and sealer review.

Learn more about Scrummer’s endearing features and its lively interface.

In the main body of the description, you should mention what problems your mobile app helps to solve as well as go over its most important functions. Take a look at the description of Google Drive (in the Google Play Store). As you can see, it effectively explains to users what they can do with the help of Google Drive:

Make Eye-Catching App Screenshots

An app’s name and description are important, but users want to know how your app will look on their mobile devices. That’s why you should include several screenshots – and make sure you pick the best.

We recommend that you add some text to y

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